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Submitted
June 25, 2015
Published
December 5, 2015
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Abstract

The purpose of this article is to study the components status of the competitive advantage variable in the importer companies of the network products (HP Company) and its relation with demographic variables. Current research in terms of purpose is applicable and it was done with descriptive-survey method. The statistical population of this research includes all customers of HP network products in AfzarPardazBatis Company in Tehran and they are 120 persons. Due to the limited number of the statistical population, census method was used in order to determine the sample size. In order to collect the data, standard questionnaire of Hill & Jones (2010) was used. The face and content validity of the questionnaire was confirmed by using of some professors,opinions. Cronbach’s alpha coefficient of the questionnaire was obtained higher than 0.7 which indicates the internal coordination of the items and acceptable reliability of the questionnaire. In order to study the research hypotheses, single sample t-test, independent t-test and ANOVA with application of spss software were used. According to the results, the amount of t-statistic was more than critical amount of 1.96; and it was in the critical area of the test and in other words, the average difference from figure 3 was meaningful. Therefore the assessment averageof  the components status of competitive advantage variable was higher than the assumed average (3) and this indicates that accountability to the customers, services quality, innovation in presenting the services and superior efficiency as the competitive advantage components from the perspective of the intended customers had proper status. The other results of the research indicated that women, men and customers with different education and ages assess the competitive advantage of the company equally, but according to the results obtained, whatever the customers purchase record from this company is more, their perspective will be improved about the importer company of HP products and their assessment of competitive advantage will be higher.

Keywords

competitive advantage accountability services quality efficiency network products demographic

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How to Cite
Yousef, H. . (2015). Studying the components status of the competitive advantage variable in the importer companies of the network products (HP Company) and its relation with demographic variables. Environment Conservation Journal, 16(SE), 79–87. https://doi.org/10.36953/ECJ.2015.SE1608
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