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Abstract
We invoke all supporting earth sitting at ease or rising up, standing or going on our way with our right foot and with our left we will not reel upon the earth’s thus began the journey of the civilized man of the yore on the planet earth. But somewhere on the way, he somehow lost that bhaya and bhakti and instead, arrogated to him the right to slit opens the earth, despite its known adverse impact on the other flora and fauna, for mining her hidden treasure. The study clearly depicts that the companies who emerges as the clear winner are those who are concerned for their planet as they believe in the philosophy that ‘green and steady wins the race.’
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Copyright (c) 2009 Environment Conservation Journal
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References
- Andrew, Connell O’, 2009. Using gifts and trees to make recyclers of Indian consumers. Harvard Business Review, 4(9): 52.
- Bonini, S. and Oppenheim. J., 2008. Cultivating the green consumer. Stanford Social Innovation Review.
- Clinton, Bill., 2009. Fifth annual meeting of the Clinton Global Initiative: Creating value in an economic crisis. Harvard Business Review, 4(9): 54-55.
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References
Andrew, Connell O’, 2009. Using gifts and trees to make recyclers of Indian consumers. Harvard Business Review, 4(9): 52.
Bonini, S. and Oppenheim. J., 2008. Cultivating the green consumer. Stanford Social Innovation Review.
Clinton, Bill., 2009. Fifth annual meeting of the Clinton Global Initiative: Creating value in an economic crisis. Harvard Business Review, 4(9): 54-55.
George, S.S. and Regani, S., 2007. “Ecomagination’ at Work: GE’s Sustainability Initiative,” ICFAI Center for Management Research case study.
Glick Shayna, Coco Cola going from red to Green, Feb 20 2008, Slash food. Oil Spill Case Histories 1976– 1991, Report No. HMRAD 92-
Seattle: National Oceanic and Atmospheric Administration
Ottoman, Jacquelene and Miller, Edmond Shoaled, 1999, Green marketing Opportunities for innovation. Mc Graw Hill, New York.
The Body Shop finds new way to beauty, Aug. 26, 2008 Brand Week.